Filed under: Frugality, Greenwashing, Reducing Waste | Tags: frugal, reusing, soapmaking
Greenwashing, as defined on Wikipedia, is a form of spin in which green PR or green marketing is deceptively used to promote the perception that an organization’s aims and policies are environmentally friendly. Whether it is to increase profits or gain political support, greenwashing may be used to manipulate popular opinion to support otherwise questionable aims.
I question the aim of this product. The back of the box reads: “This innovative ergonomically shaped waste reducing soap has been designed to eliminate the unused center of traditional soap bars.” Waste Reducing? Really? Look how much of the center is missing-a LOT! I suspect when I use this bar, I’ll still be left with a sliver of soap. The only difference is that that sliver will be left from one side of this bar, rather than the middle. I’m going to start using it tomorrow and will keep you updated on it’s eventual demise.
What do YOU think? Is this greenwashing? I’m all for reducing waste and living frugally. But I’m also about making conscious, mindful decisions about how I spend my money, how I live my values and how I can make even a small difference in the world, but sadly, this (almost) bar of soap just doesn’t ring true for me.
To eliminate soap waste, I save all those little slivers that have been cleverly eliminated from this bar, and store them in a ziplock bag. When I have enough to mess with, I melt the slivers down, and then pour the hot liquid into a repurposed food storage container. When it cools, it hardens into: TA DA! Soap! Here’s a picture of the melting slivers melting in a nonstick pot:
And here are the four finished bars. They smell heavenly, and are the EPITOME of ‘Green Washing’, wouldn’t you agree?
Just trying to keep it real…
(Have you seen any blatant examples of greenwashing in advertising? If so, send them in, I’ll post them here!)
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